Fetzer had been using worms to recycle the water in its vineyards…something revolutionary, great for the planet, and kind of gross when you got into how it really works. To spin and present this sustainable process, we used character animation to personify “the working worm”, positioning the bug itself, as one of Fetzer’s greatest employees.

Creative & Executive Producer: Jillian Breslin
Animator: BB Enriquez
Designer: Nate Garrido